Welcome to my digital world
I’m Lisa Marie Estrada, a digital product and technology professional with 28 years of experience at USAA. My journey began in print mail and grew into a career across insurance, banking, alliance services, digital money movement, credit cards, and digital member experiences.
My work reflects a passion for learning, adapting, and helping create compliant, meaningful digital experiences that serve people with purpose.
From print mail to the digital space, my story is built on growth, service, and innovation.
Digital Experience
Redesign
I collaborate with stakeholders across the USAA Association to identify opportunities for improving and modernizing internal AEM experiences. By partnering with business leaders, marketing teams, content owners, product managers, UX professionals, and technology teams, I help drive redesign efforts that align member needs with business objectives.
Collaboration
By facilitating conversations, sharing insights, and connecting stakeholders, I help create opportunities to increase visibility of member benefits, strengthen partner relationships, and support initiatives that enhance the overall member experience. This collaborative approach promotes greater awareness of Perks offerings while helping business teams leverage available resources to support member acquisition, engagement, retention, and loyalty.
Content strategy
I am passionate about transforming digital experiences through strategic content management, platform innovation, and member-centered solutions. My focus is on creating meaningful digital journeys that increase engagement, support business goals, and deliver value to members while continuously improving the overall digital experience.
Marketing
Through collaboration with Marketing, Product Management, Technology, Member Home, Mobile App, and Digital Experience teams, I help connect personalization strategies with measurable outcomes. My deep understanding of content flows, referral pathways, and digital tracking enables data-driven decision making that supports member engagement, campaign effectiveness, and overall business growth.
Data & Analytics
Through data-driven analysis and collaboration with Product Managers, Marketing, UX, and Technology teams, I provide recommendations that support strategic decision-making, optimize digital experiences, and align business investments with measurable outcomes.
"Lisa Marie Estrada is a trusted digital partner who consistently brings strategic thinking, collaboration, and innovation to every initiative. Her ability to connect business objectives, member needs, and digital solutions has helped drive meaningful results while fostering strong partnerships across teams."
— Digital Business Partner
Connect with me
Based in San Antonio, Texas, United States
Availability
Interested in collaborating on a digital initiative? I support internal USAA digital marketing and member experience projects in partnership with Product Managers, Directors, and the USAA Perks Business team. Collaboration opportunities are evaluated through the established intake process (go/ascintake) and prioritized according to business needs and strategic goals.
Contact
Find me on Slack @LME